LifeStyles is a brand originated in United States. Ansell inherited the brand when it acquired Akwell Ind./Alabama (in 1981), a major move into the US market. Today, LifeStyles is one of the key players in the very sophisticated and competitive US market, being no.1 in providing product to college health centers, Planned Parenthood affiliates and healthcare agencies throughout US.
In 1984, Ansell sold in Australia its first LifeStyles branded condoms. In only 3 years, LifeStyles grew to become the leading brand in the Australian market, thanks to the uncompromising drive to understand consumers and actively pursue market opportunities. Today, LifeStyles continues to be the market leader in Australia.
In the late 80’s LifeStyles started to make inroads into Europe. Today, LifeStyles is leading the market in Hungary, after only few years of history and in many other markets it holds strong no. 2 positions.
LifeStyles is the first condom brand to target women, the first to advertise on MTV (and first condom brand to have more than 800 commercials run on MTV in a continuous campaign), the first condom manufacturer with a website on the Internet.
While the brand has evolved and changed over time to stay relevant, LifeStyles has always stood for safety and reliability. It is this consistency which has helped it to have outstanding performance in many countries across the globe.